PURPOSE
FDC Consulting Digital ESG aims to inspire and strengthen the culture of entrepreneurial virtuousness. Through its mission, to make companies economically sustainable, and a strong emphasis on inclusivity, digitalization and environmentalism culture connotation, through a clear declaration of intent.
This corporate purpose seeks to speak simply and immediately to all stakeholders belonging to the brand, whether they be collaborators or consumers.
Consumers must recognize the brand’s value in its purpose, strengthening their relationship and loyalty. Collaborators must be given a sense of recognition and identification in daily activities, and belonging to the value itself.
The difference lies in being clear and pragmatic.
FDC Consulting Digital ESG is based on 7 principles:
- creating value, identify brand values by noting the company’s stance on issues and how it intends to contribute to the growth of the territory or community;
- authenticity, working towards a purpose that you truly believe in and acting on that purpose so that stakeholders recognize it as genuine in all the actions taken. A recognizable and real purpose creates exponential virtuous growth while one that is not real and recognizable creates an immediate negative value;
- community, the purpose is the expression of collective values. It is the reason why the company exists and also survives those who created it;
- practicality, the purpose must not only be thought about. For it to produce value must be put into practice through a precise path, first internally of belonging and recognisability and then externally through communication;
- code and culture of ethics, strengthen the ethical positioning of the brand. The code of ethics contains the values in which the company believes and the moral and social rules to which the resources must comply;
- concrete initiatives, the purpose must be expressed through concrete facts as well as through communication. It is necessarily inconvenient for the company as once declared it is obliged to provide concrete proof. Therefore, actions are easily measurable and verifiable by consumers and collaborators;
- communication of purpose, it is the beacon of a brand’s strategy in terms of purpose. For it to be developed it must be elaborated, applied and professionally communicated. The purpose remains effective if it is constantly nourished both in facts and in diffusion.
